BRUNEI FASHION BRAND OPENS STORE
August 31, 2019 – Syazwani Hj Rosli
Owner of Al Hayaah Enterprise Mainun binti Abdullah Bui presents Al Hayaah Exclusive Elham 2020 Collection. PHOTO :AZIZ IDRIS
Al Hayaah Enterprise, a local-start up, marked the launch of its brand and store in a ceremony at the Unit B10, Block B, First Floor, Setia Kenangan II Complex, Kiulap in August of 2019.
Owner of Al Hayaah Enterprise Maimun binti Abdullah Bui, Datin Hajah Masnah binti Haji Tuah and Key Account Manager of Swarovski Professional Malaysia Kwong Sze Yeen were present.
Al Hayaah is a local brand that focuses on Muslimah fashion wear and textiles, which offers square hijab and shawls that comes in 22 colours that are embellished crystal from Swarovski.
In an interview, Maimun said that Al Hayaah is a registered commercial trademark in Brunei and is processing in Malaysia and aims to target the local and international market level as a Premium brand.
“We are lucky to be able to engage with Swarovski in 2018 although we are still new. After more than eight months of market research and never ending research and development, my team and I have successfully developed the Al Hayaah Hijab Collections in May 2019,” – Maimun Binti Abdullah (Owner Al Hayaah).
According to her, during the first phase of 2019, they have produced three Al Hayaah collection which included the Nur collection, Habibti collection and the Signature collection.